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The original item was published from 5/17/2022 3:38:30 PM to 5/17/2022 3:53:25 PM.
Posted on: May 17, 2022
[ARCHIVED] King's Pointe Summer
When the sun comes out, things heat up at King’s Pointe – Storm Lake’s community-owned waterpark resort.
“We’re really excited, it should be a great summer in Storm Lake,” King’s Pointe Resort’s Amy Von Bank says. “We want to build top-of-the-mind awareness on what a great facility we have here, and all the events and things to do in the community.”
The summer will see some new developments, as King’s Pointe brings in rental watercraft and adult bikes. The fleet will include kayaks, canoes, paddleboats and paddleboards, with other options being considered for future years. “We’re also looking forward to having bikes available so visitors can get out and explore all the trails we have in and around the lakefront area,” Von Bank says. The rental equipment will begin arriving in the next couple of weeks, and an innovative system is planned so users can unlock boats and bikes from a phone app.
Nearby, the Snack Shack at the base of Awaysis Park lighthouse is reopening for the first time in several years, operated by Storm Lake Bakery, offering food, treats and refreshments just steps from the beach.
A new docking system will be added in the beach area too, for easy access to the amenities by boaters.
It’s always a red-letter day in Storm Lake when the outdoor waterpark at King’s Pointe opens for the season, with its five action-packed slides and kids’ adventure area. The waterpark makes its season debut Memorial Day, May 30, 11 a.m.-5 p.m., and regular summer hours of 11 a.m.-7 p.m. begin on the 31st.
At the resort hotel, plans are being made to add live music events, bringing in regionally-popular performers and bands to play on the patio, the nearby green space, or at the golf course clubhouse. Watch the King’s Pointe Facebook page for announcements.
A booming summer tourism season is expected. “There is growing demand for localized travel, and with high gas prices, people in the region are really looking for places to vacation closer to home,” Von Bank says. “From Memorial Day on, booking is looking really strong.”
King’s Pointe is seeing demand for group travel, family reunions, wedding parties, even some larger corporate retreats. “Still, the small group travel is key, and we are definitely seeing more of that coming our way,” she said.
Regatta, the resort’s signature restaurant, is gaining a following under new leadership. A new menu has emerged with popular new additions such as BBQ ribs, walleye bites, veggie pasta, crab cakes, veggie pasta and specialty drinks. New desert items are coming soon, and carry-out pizzas are now available. New items are appearing regularly on the bill of fare.
Several extra touches have been added – family yard games for the weekends, and make-your-own s’mores for the fire pit area (weather permitting.) A line of Buena Vista University-branded clothing has been added to the resort shop.
King’s Pointe hopes to develop events as well, starting with a Kids’ Fest later this summer, with plenty of fun games and activities for children and families. “This would be not only for resort guests, but for the whole community, as a way for us to give back. It should be a fun opportunity for parents and kids to do things together, with games and vendors and more,” Von Bank said.
The resort is also looking into sponsoring fishing tournaments and possibly other events in the future.
As always, the effort to market Storm Lake and King’s Pointe is an aggressive one.
The resort targets a three-hour drive time radius with its awareness efforts. New billboards are going up on Highway 20 between Sioux City to the west and Webster City to the east, and locations are also being sought on Highway 71 to the north and south. King’s Pointe it also looking into digital billboard advertising in the larger cities around the region.
“The appeal we want to get out is all the great amenities being offered – a beautiful hotel right on the lake, a gorgeous nine-hole golf course, mini golf, a great restaurant – something for everyone,” manager Von Bank says.
She also wants to raise awareness to the unique identity of the resort. “Being community owned is a great message, and I would like to see a focus on that. We should let people know that it is a community-created resort, and appreciate the investment the citizens of Storm Lake placed in their community. That totally sets us apart from any other resorts, and gives us the opportunity to be able to continue to grow in the community.”
The pandemic took a toll on the entire travel industry, and it also has delayed some plans for renovations to King’s Pointe, which are expected to soon be back on track. “We’re hoping that this fall, supply chain and labor issues will be less of a deterrent, as we look for refreshes on the resort and the guest rooms, and ways to continue to add additional amenities for the waterparks and resort. We always have an eye toward the kind of special experiences that travelers look for,” Von Bank said.